Why Motivation Requires a Customized Approach for Maximum Impact

published on 31 August 2025

Getting people to read more is a bit like trying to get a cat to wear a tiny hat – it often doesn't go as planned. We all know reading is good for us, like eating our greens, but actually getting people excited about it? That's the tricky part. It turns out, there's no magic wand. What works for one person might completely miss the mark for another. This is why understanding what truly makes someone want to pick up a book is so important. Motivation requires a customized approach, and figuring out that approach is key to actually getting people to read.

Key Takeaways

  • Reading motivation isn't a one-size-fits-all deal; it really depends on the individual. What gets one person excited about books might bore another to tears.
  • The best way to get people reading is to tap into what they genuinely enjoy. If they like stories or learning new things, finding books that offer that is the way to go.
  • While external rewards like prizes can sometimes give a short boost, they don't usually create a lasting love for reading. It's the internal enjoyment and interest that really stick.

Understanding The Nuances Of Motivation

Motivation isn't a one-size-fits-all kind of thing, especially when it comes to reading. It's more complex than just telling someone to read more. Think of it like trying to get a teenager interested in history – you wouldn't use the same approach as you would for a younger child, right? The same applies here. We need to get a handle on what actually makes people want to pick up a book or an article.

Defining The Core Of Reading Motivation

At its heart, reading motivation is about the willingness to read. This willingness comes about because reading offers something to the reader. It’s not just about being able to read; it’s about wanting to read. Research suggests that this willingness is tied to what we call intrinsic and extrinsic drivers. Intrinsic motivation means you read because you genuinely enjoy it, perhaps for the pleasure, the knowledge gained, or simply as a way to pass the time. Extrinsic motivation, on the other hand, comes from outside the act of reading itself – maybe it's praise from a teacher, or wanting to outperform classmates.

A person's attitude towards reading, often called their reading attitude, isn't something you're born with. It's learned. This means it can be influenced, for better or worse. Since this attitude plays a big part in whether someone actually reads, understanding it is really helpful for anyone trying to encourage reading.

Exploring The Diverse Reasons For Reading

People read for all sorts of reasons, and these reasons can be grouped into different categories. Researchers have identified several key dimensions that explain why someone might pick up a book. These include:

  • Curiosity: Wanting to learn more about topics that catch your interest.
  • Engagement: Getting lost in a story and feeling a connection with the characters.
  • Competition: A desire to do better than peers.
  • Recognition: Seeking approval from teachers, parents, or friends.
  • Achievement: Aiming to improve reading skills or academic performance.
  • Compliance: Reading due to external pressure, like school assignments.
  • Avoidance: Reading to put off other tasks.

While social aspects, like discussing books with friends, can be a good starting point, they aren't usually the primary reason someone reads. It's more that talking about books can lead you to read them. It's important to remember that intrinsic reasons like curiosity and engagement tend to lead to more reading, and deeper reading too. This is something that McClelland's Theory of Motivation also touches upon, highlighting individual differences in what drives people.

Tailoring Strategies For Lasting Engagement

So, we’ve established that motivation isn't a one-size-fits-all deal. It’s more like a bespoke suit – it needs to be cut to fit the individual perfectly to really make an impact. This means we need to get smart about how we approach keeping people engaged, whether that’s with reading, learning, or any other activity we want them to stick with.

The Impact Of Intrinsic Versus Extrinsic Drivers

When we talk about what makes people tick, there are generally two main types of motivators: intrinsic and extrinsic. Intrinsic motivation comes from within. It’s that feeling of satisfaction you get from doing something just because you enjoy it, or because it genuinely interests you. Think of someone who reads because they love getting lost in a story or learning something new. That’s intrinsic. Extrinsic motivation, on the other hand, comes from external rewards or pressures. This could be getting praise from a teacher, winning a competition, or even just avoiding trouble. While both can get the ball rolling, research suggests that intrinsic drivers are the ones that really lead to sustained engagement and deeper involvement. Someone driven by external rewards might finish a task to get a sticker, but they’re less likely to pick it up again on their own time.

Here’s a quick look at how they stack up:

It’s pretty clear that relying solely on external motivators can be a bit of a short-term fix. You might get someone to do something once, but building a genuine, lasting interest often hinges on tapping into those internal desires. We want people to want to do the thing, not just do it because they have to.

The real magic happens when the activity itself becomes the reward. This isn't about ignoring external factors entirely, but about prioritising the cultivation of internal drive. When people feel a sense of curiosity or personal connection to what they're doing, they're far more likely to stick with it, even when things get a bit tough.

Cultivating A Positive Reading Attitude

So, how do we actually encourage that internal drive, especially when it comes to something like reading? It really boils down to fostering a positive attitude towards it. If someone believes reading is a chore or something they’re just not good at, they’re not going to be motivated to pick up a book. We need to help people see that reading offers something valuable to them, whether it’s a thrilling escape, a source of fascinating facts, or a way to connect with different ideas.

Here are a few ways to help build that positive outlook:

  • Make it relevant: Connect reading material to students' existing interests. If a student loves football, find books or articles about football. This makes the reading feel less like a task and more like an exploration.
  • Celebrate effort and progress, not just outcomes: Instead of just focusing on finishing a book, acknowledge the effort put into reading, the new words learned, or the insights gained. This builds confidence.
  • Provide choice: Allowing individuals to choose what they read, within reasonable parameters, gives them a sense of ownership and autonomy. This is a big factor in employee engagement.
  • Create positive reading experiences: Ensure that the reading itself is enjoyable. This might mean reading aloud engaging passages, discussing books in a relaxed setting, or simply making sure the reading material is at an appropriate level.

Ultimately, it’s about showing people that reading isn't just an academic requirement; it’s a gateway to new worlds, knowledge, and enjoyment. When reading feels rewarding in itself, that’s when you see lasting engagement.

Bringing It All Together: Your Personal Motivation Roadmap

So, as we've seen, trying to get people motivated isn't a one-size-fits-all deal. What gets one person fired up might just make another yawn. It’s really about figuring out what makes each individual tick. Whether it's a genuine interest in a topic, the thrill of a good story, or even just the desire to get better at something, these personal drivers are key. Focusing on these individual sparks, rather than a generic approach, is how you really make a difference. It takes a bit more effort, sure, but the payoff in terms of genuine engagement and lasting results is totally worth it. Think of it as building a custom roadmap for motivation – it’s the most effective way to get where you want to go.

Frequently Asked Questions

What's the main reason people feel motivated to read?

Think about what makes you want to read. Is it a gripping story, interesting facts, or helpful advice? When reading feels rewarding and enjoyable, you're more likely to keep doing it. It's about finding books or texts that genuinely interest you and offer something valuable, whether it's pure fun or new knowledge.

Are there different types of reasons why people read?

Some people read because they truly love the activity itself – they enjoy the stories, learning new things, or just relaxing with a book. Others might read for external reasons, like getting praise from a teacher, doing better than classmates, or because they have to for school. While both can get you to pick up a book, enjoying it for its own sake usually leads to reading more and becoming a better reader.

Does enjoying reading make you better at it?

Yes, definitely! If you enjoy reading for its own sake, you're more likely to read more often and try different kinds of books, both at school and in your free time. People who feel this way also tend to understand what they're reading more deeply and use better reading strategies. It seems like liking reading makes you better at it, and getting better at reading makes you like it more!

Read more